Occupancy rate is still low but already on a positive trend after gaining momentum from last year’s performance. It has not yet recovered because the industry will need increasing human mobility to liven up the hotel market. Therefore, including hotel, all sectors are expecting effectiveness of the vaccine programme to help the economy recover.
During the slowdown period, hoteliers can capitalise on the time to conduct renovations and ensure preventative measures before returning to a more conducive market with a fresher and attractive look. We suggest hoteliers focus on the FIT market primarily over the next two months (Ramadan fasting month and Eid-Al-Fitr holiday) because the government and corporate market are still holding their spending. MICE activities are already allowed, but those that implement strict health protocols will provide more comfort for guests and visitors.
