Marketing to Win
In today’s world, generic is not enough. Tenants and buyers have access to an unprecedented amount of information
and options - most of which are available at the click of a button. That’s why we’re turning up the volume on our strategic marketing solutions and innovation to ensure our clients stand apart from the competition.
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Market ResearchWe segment potential buyers, investors and tenants and match marketing strategies to their needs and interest levels.
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PositioningOur marketing teams collaborate with the client to craft stories of a building's attributes and create a positioning and identity for the asset.
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ExecutionWe work with our clients to determine the best possible leasing and sales process for their asset or space and take a strategic approach to consultative planning.
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ReportingColliers accurately measures the performance of campaigns using sophisticated analytics tools to determine effectiveness and best practices.
Nuturing a dominant, consistent brand
Providing the visual and verbal assets that represent the Colliers international brand, we create templates and give direction to ensure a consistent image through all aspects of the client experience.
Our property marketing services and capabilities include:
Custom branding & identity
Print collateral/brochures
Media advertising
Online advertising
Digital marketing campaigns
Targeted email campaigns
Video & virtual/augmented reality
Events/Grand Openings
Custom websites
Press advertising
Promotional campaigns
Confidential Information Memoranda
Property signage
Our core messages distinguish our company from the competition, our internal communications promote our strategy and connect our professionals, and our core content supports proposal responses and awards applications. We also guide our professionals on how to effectively participate in social media.
Colliers Canada has a comprehensive PR program that has allowed us to consistently be the most cited commercial real estate services firm in Canada (according to third party media monitoring service Meltwater). We not only strategically hit the market with our latest news and information, we also monitor our press coverage to track and ensure the success of our campaigns.
Local Expertise
Colliers has dedicated experts specializing in landlord representation in Office, Industrial and Retail property across Canada. They intimately understand what tenants are looking for and will negotiate on your behalf to get the best outcome for you.
Market Leading Data
Working with your dedicated account lead, you’ll have access to the best demand, supply and competitive data available in the Canadian commercial real estate market to ensure you have all the information you need make the best real estate decision for your needs.
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46 Marketing Professionals
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2,500+ Property Campaigns Created
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25+ Marketing Awards Won
