Skip to main content Skip to footer

Poco Diablo Resort in Sedona sells

Buyer plans extensive renovation and transformation to luxury destination property

Phoenix, December 2, 2020 – The Poco Diablo Resort in Sedona was purchased by Bentley Legacy Holdings, LLC, for an undisclosed price. The Plano, Texas-based owner plans to renovate the property to improve the guest experience and has engaged Aimbridge Hospitality as the manager.

“Our team was able to show investors the upside potential with operational efficiencies and property renovations,” says Jon Grantham, vice president with Colliers International in Arizona. “This allowed us to maximize the price, even during the COVID-19 pandemic and the current credit crunch on hospitality debt.”

Sedona, as a hospitality market, poses a very high barrier for entry. The buyer plans to rebrand Poco Diablo and provide a product that will compete against the other upper scale hotels in the area.

Grantham, James Meng, Mike Montoya, Ryan Wall and Phil Breidenbach represented the Fort McDowell-Yavapai Nation in the sale of the resort property. Bentley Legacy was self-represented.

Poco Diablo Resort is located at 1752 AZ Highway 179 in Sedona. Constructed in 1977 and remodeled in 1995, the property features 137 guest rooms on 18 acres, as well as a nine-hole golf course.

Aimbridge Hospitality is a global leader in third-party hotel management services.  The company is the largest operator of Marriott, Hilton and Hyatt branded hotels in the world.  The Aimbridge management portfolio include more than 1,400 branded and independent properties in 49 states, the Caribbean and 20 countries.

About Colliers International
Colliers International (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 68 countries, our more than 15,000 enterprising professionals work collaboratively to provide expert advice to maximize the value of property for real estate occupiers, owners and investors. For more than 25 years, our experienced leadership, owning approximately 40% of our equity, has delivered compound annual investment returns of almost 20% for shareholders. In 2019, corporate revenues were more than $3.0 billion ($3.5 billion including affiliates), with $33 billion of assets under management in our investment management segment. Learn more about how we accelerate success at corporate.colliers.com, Twitter @Colliers and LinkedIn.

Colliers International in Arizona has served clients locally and globally for more than 40 years.

Related Experts

Phil Breidenbach

Senior Executive Vice President

Phoenix

As a senior executive vice president with Colliers, Phil Breidenbach specializes in commercial office properties, representing both landlords and tenants. He focuses on life-of-the-asset landlord agency, tenant advocacy, corporate solutions, acquisitions and dispositions. Phil has specialized in commercial real estate since joining Colliers in 1984.

Core competencies include:

  • Building and office space lease marketing
  • Tenant advocacy
  • Office building sales
  • Office land acquisition
  • Strategic real estate plan development and implementation
  • Site selection

Phil partners with Kathy Foster, MCR.w, executive vice president; Kyle York, senior associate; and Bella Harris, sales assistant. Their team structure allows representation of both landlords and tenants, with a diverse base of knowledge and expertise that leads to successful and tailored real estate solutions. They build on the strengths of the team's members, with a synergy not often found in today’s commercial real estate environment. They pride themselves on developing relationships that continue far beyond a single successful transaction.

View expert

Cory Gernant

Senior Client Services Coordinator

Phoenix

As a senior client services coordinator for Colliers in Arizona, Cory Gernant provides comprehensive marketing and client services for an industrial and office team, as well as for senior professionals who specialize in mortgage advisory, and debt and structured finance.

With more than 17 years of experience in marketing, including seven years in commercial real estate, Cory provides a broad bandwidth of marketing expertise unrivaled in commercial real estate. His professionals and their clients benefit from his careful attention to detail, organizational skills and pragmatic approach to marketing.

Combining cutting-edge creativity with highly effective marketing strategies, Cory ensures his professionals have a competitive advantage in their service offering to the marketplace. He develops compelling visual stories to help win business and successfully market properties and services.

Cory creates impactful designs for high-level marketing collateral, including offering memorandums, broker opinions of value, lead-generating digital marketing and custom property websites that stand out from the competition. He integrates his understanding of the clients’ needs with the Colliers’ strategies to develop creative concepts that achieve results.

As a collaborative team member, Cory provides strategic and tactical support to meet objectives. Colleagues describe Cory as innovative, highly creative, inquisitive, hard-working, fun and caring.

Cory’s advanced skills include the entire Adobe Creative Cloud and Microsoft Office Suites, HTML/CSS/JavaScript, content management systems, Email Studio, Constant Contact, CoStar and LoopNet. He is also Google AdWords certified.

Cory joined Colliers in 2018, as senior client services coordinator for the Meng-Grantham Hospitality Team for three years before transitioning to his current role. Cory has more than 17 years of design, creative and marketing experience in print and digital marketing, websites, social media, photography, and advertising.

Previously, Cory served as creative director of OB Sports Golf Management, where he created an in-house marketing agency from the ground up. He built a team that serviced the marketing needs of over 60 golf courses and private clubs with web, print, social media, photography, and advertising.

Cory’s experience includes more than five years in marketing for Grubb & Ellis | BRE. He helped grow the in-house marketing group from two to 10 staff, helped create national branding guidelines, and managed all marketing services, including web, print and photography, for more than 100 brokers and their teams.

View expert