Matt Musselman

12 years of brand positioning, creative direction and b2b marketing experience in the CRE/AEC industy.

Past Experience:

JLL (JONES LANG LASALLE) | NEW YORK, NY 
Senior Marketing Manager | October 2011 to December 2016

HOEFER WYSOCKI ARCHITECTS | KANSAS CITY, MO 
Senior Marketing Specialist/Urban Designer | September 2008 to October 2011

LUMINOPOLIS CREATIVE | KANSAS CITY, MO 
Marketing Director/Urban Designer | August 2005 to September 2008

I take a methodical approach to marketing and design in that I ensure audacity, authenticity and clarity are ingrained in all communication. I maintain an understanding that as technology evolves and channels increase, there are core communication fundamentals of story, content, messaging and visual impact that are foundational to all inbound and outbound mediums. From a team building perspective, I believe in professional independence and empower people to want more and find passion in their projects while being efficient in their workflow; always maintaining a line-of-sight to results and the revenue impact. Overarching my approach is an understanding that a companies value-add, market extent and customer profile must always be top-of-mind and are the multiplier-metric for growth potential.

During my five years in New York working for JLL, I was included as the marketing lead on a number of high-profile, trophy agency pursuits where I played a key role in winning premier office/mixed-use listings through elevated property positioning, brand identity development and pursuit strategy. I played a significant role in generating over $100M in office agency wins during my time in New York.

Property Type

Office

Services

Landlord Representation

Skills

Digital Marketing, Graphic Design, Land Marketing, Project Marketing, Workplace and Interior Design

Please feel free to visit my Linkedin page to read testimonials from past colleagues.