
Senior Director
About Me
Annabelle is a driven and dedicated marketing and communications professional with over 19 years of experience in both digital and traditional marketing. A positive and high energy team player, she excels in problem-solving with a creative flair and strongly believes in “talent wins the game, but teamwork and intelligence win the championship”.
At Colliers, she is heading the Marketing and Communications department. She leads creative, content, strategic response and media programmes across traditional and digital channels – from integrated campaign conceptualisation and development to launch.
Prior to joining Colliers, she had over nine years of experience in the real estate industry. She spent six years in JLL and, subsequently, three years in Arcadis at both local and regional level. Her not so short stint in the recruitment industry taught her some digital marketing fundamentals, and she also learnt a lot from a people perspective which helps when tackling Internal Communication.
What makes her different? Annabelle has a very holistic approach when planning big projects, and she is able to put very quickly puzzle pieces together and engage all the relevant parties at the right time. She is a Polyanna and only sees her glass half full!
I have been a mentor for the first class 2018 Proptech Accelerator Program.
Education
I have a master in International Management specialised in Chinese market and Chinese language.
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