ICADE turned to Colliers teams for the marketing of Maya building. The challenge of this mission is to reassure investors and users about setting up in a district undergoing massive redevelopment near Paris via high-performance transport lines.
Key information
- Year: 2020 - ongoing
- Location: Villejuif
Missions
Our Marketing Management team initially supported ICADE on a strategic mission, and created an identity to market this building as well as the space planning in collaboration with our teams of architects. A second phase will see the realisation of several marketing tools; a brochure with a differentiating format, a film and a website. In a third phase, we will carry out their marketing suite.