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Daniel specializes in tenant & landlord representation, development consulting, leasing, land sales and acquisitions. Daniel assists clients in identifying and securing locations, sales and marketing for properties and provides specific market knowledge in El Salvador.
He´s a born marketer, Simon Sinek´s "start with why" believer and is passionate about generating new connections that accelerate the success of your business, provide strategical point of views to create new business opportunities and expand the overall reach of your brand.
Daniel has provided services and knowledge in marketing and real estate for more than 8 years and has experience on the real estate developer side of the business as well as brokerage.
His work experience in the industry:
- Extensive Real Estate sales and negotiation experience with Buyers & Sellers
- Design and execution of B2B/B2C Marketing & Commercial Strategies for Real Estate
- Substantial experience in using Marketing Mix: ATL + BTL with KPI metrics:
- New Project Evaluation from land acquisition and assessment to final sale
- Land Acquisition negotiations to evaluate commercial viability of Real Estate projects
- Defining Target Market and Pricing of residential units and products
- Market Research: Benchmarking, Property Market Value, Property Scouting
- Client Portfolio management using CRM Software and contacts in Real Estate Network
- Brand Image Development + Internal Marketing
- Sales + Marketing Team Leadership, sales training and supervision on results using KPI’s
Succesful Commercialization of 5 Condominiums including apartment buildings and
houses (550+ units - $52,270,000 in gross sales | 49,000m2 sold)
Educación
- Bachelor of Integrated Marketing Communications of Escuela de Comunicación Monica Herrera El Salvador (2013-2018)
