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Creating Successful Destinations
Collier's Destination Consultants are one of the UK's leading hospitality and tourism advisors who help breathe life into projects by delivering high quality strategies, deep-market insights and feasibility studies to create world-class visitor destinations. Our unrivalled knowledge, expertise and support from global specialists allow us to cover a wide range of project types across the UK and Europe.
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Our Services
Creating great visitor destinations.
Destination development projects are complex. We can help rationalise the plan, provide clarity and direction, provide robust market evidence, set out a sound business case and answer whether it’s a beneficial investment.
Informed by research, international best practice and our own experience, we offer services at every stage of the project lifecycle – from defining the vision, objectives, concept and product mix; through to location assessment, market forecasts, business cases; business planning, options appraisal and feasibility; to investor and operator procurement, management, marketing, operations and funding.
For further information, view each of our service tabs or contact one of our team.
Helping you create sustainable attraction experiences via robust market and financial testing.
- We work with the owners, developers, operators and investors of visitor attractions, entertainment venues, museums, theme parks, water parks, zoos/aquaria and other showcase facilities.
- Key clients: Chester Zoo, Battersea Power Station, Aston Martin, National Trust, Science Museum Group, V&A, BFI, Therme Spa Resorts, Qatar Zoo, Misk Art Institute, Malta Natural History Museum.
Market leaders in surf park development advisory with over 15 client projects worldwide.
- Our team can help you with all aspects of early stage planning from site selection, concept development, technology and market, and financial potential.
- We provide independent, confidential, objective advice with real project experience across a range of surf technology suppliers including Wavegarden, Surf Loch and Kelly Slater Wave Co.
- Advice extends across all active entertainment uses like cycling, mountain biking, snowsports, climbing, high ropes / aerial adventures and adventure play.
- Key clients: Surf Snowdonia, The Wave, Wavegarden Scotland, La Vague Grand Paris, Surf Landgraaf, Surfworks, USA, Costa Edutainment, Queen Elizabeth Olympic Park, Sheffield Outdoor City, Cyclopark, HDOne Snow Sports Centre.
Download Surf Park Development Journey
The team can help you plan for, and deliver, new build developments, redevelopments, capital projects and venue repositioning for all major venue types.
- The Colliers offer covers all feasibility planning, valuation and lease advisory for stadia, arena, conference and exhibition centres, multi-use venues and theatres.
- Our associate network includes the market leaders in venue operations, design and cost advisory.
- We understand the market opportunities across conferencing, exhibitions entertainment, sport and hospitality.
- Key clients: Leicester City FC, Bristol Sport, St Georges Park, HD1 Huddersfield, Dreamland Margate, Alexandra Palace, Gracepoint London, Brighton Hippodrome, Chester Storeyhouse.
Securing new future for heritage properties.
Our RICS-registered experts provide specialist support and services concerning the planning and development for heritage sites, listed buildings and conservation areas.
We have built up an unparalleled track record advising a variety of clients across the private, public and third party sectors, enabling them to optimise their programmes and turn under-used heritage liabilities into assets with secure and viable futures.
Our Services include, but not limited to:
- Options Analysis & Business Cases
Collaborating with heritage surveyors and specialist conservation consultants, we find ways forward for listed buildings that is both financially viable whilst still in keeping with the original qualities of the heritage.
- Expert Witness
Our participation in a project's early stage can help help avoid planning applications being rejected, or help achieve a positive outcome in a planning inquiry.
- Heritage Funding Applications
We advise on all available grants sources, including Historic England Grants and the Heritage Lottery Fund (HLF), and help can help you to make applications that have a greater chance of success for approval.
For more information, please download our brochure or contact us.
Developing a destination is about attracting people to spend time and money. We focus on the right mix to create a masterplan that is more than the sum of the parts.
- Understanding the market through analysis and business planning is vital to evolving the masterplan mix to create appealing destinations with attractive investment propositions.
- Our projects range from site development to attract new markets; to bringing vibrancy to urban regeneration; to guiding visitor/leisure focused property masterplans and resorts.
- We provide market analysis, recommendations of concepts and size of components, strategy, financial feasibility and development appraisal.
- Key clients: Leicester City Football Club, Margate Estates, Eden Westwood, La Vague Grand Paris, King Abdullah Economic City, Georgia Co-Investment Fund, Pontos Group.
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How We Can Help Our work helps you make good decisions.
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Case Studies
Storyhouse, Chester
Options Appraisal
Study for public sector stakeholder group to appraise the optimal forms for a theatre and convention centre in Chester.
Core questions included optimum sites, co-location of uses and viability.
After assessing the market and modelling the size and form, we presented several options to client group. The selected option has been delivered and is now a major success.
The Wave, Bristol & London
Feasibility & Business Planning
Our long-term contributions have aided The Wave throughout the project’s evolution from early stage feasibility to business plan refinement through to delivery.
Our work focused on assessing the market potential, visitor forecasting, developing initial financial projections and due diligence review to support raising investment.
Lagoona District KAEC, Saudi Arabia
Lead Commercial Consultant
Lead business plan adviser to one of the worlds most ambitious visitor developments.
800 ha site including proposed water park, adventure park, underwater observatory and animal experience.
Advisory on the most appropriate concepts, range and scale of attractors, visitor forecasting, feasibility studies, potential operations and overall business plan to evolve the masterplan and maximise the investable proposition.
With our head office in the UK, we team up with our Colliers colleagues around the world to help clients throughout the development journey.
We work with a network of Principle Associates bringing best-in-class specialist skills in:
Attraction, Leisure & Venue Operations
Economics & HM Treasury Business Cases (Five Case Model / Green Book)
Town Planning & Regeneration
Heritage Assets & Listed Buildings
Urban Design, Architecture & Engineering
Capital Cost Estimates & Management
Visitor Experience Design & Interpretation
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