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Here’s what you need to know about the Broadway Plan, according to the experts

Properties 2000x1042
By Monika Kumar

News, Vancouver, Canada

Susan Thompson, associate director, research, with leading commercial real estate company Colliers, has been following the development of the plan since its inception.

Why is this development important for the City of Vancouver?

Cities evolve organically over time. You can resist change or accommodate the change you’re anticipating. Vancouver is one of the fastest growing urban areas and continues to be one of the largest draws in Canada for immigrants as well as interprovincial migration. The Broadway Plan offers a way to accommodate the growth we know is going to happen in a way that creates a livable, vibrant and desirable community.

It’s taken a decade to get this project over the approval line and the city has done a great job engaging different stakeholders. The plan really looks at a broad range of benefits, whether you’re a post-secondary student going to school here, a retired senior who imagines walks along the seawall, a growing company, a business looking for fresh office space, a retailer looking for a larger parcel of land or a street front venue, or a company looking to provide a service.

How does the Broadway Plan support economic growth?

Companies that are already here have expressed a need to grow and expand, and others are looking to come into the market. The Broadway Plan accommodates those needs so that we don’t miss out on those opportunities.

 

For More Information, Please Contact:
Raveena Dhindsa | Colliers

Raveena Dhindsa

Director, Global Digital Strategy & Marketing Technology

+1 604 661 0826
Email

Raveena oversees the architecture of our global marketing technology stack to enhance Colliers’ marketing efforts and generate leads for the business across brand amplification, service line marketing, professional & expert marketing, property marketing mandate execution and recruitment targeting. 

She works in partnership with our regional marketing leaders globally on our strategic digital initiatives. These include developing global strategies and toolkits to support regions in their lead generation efforts, as well as the implementation of marketing technologies related to digital advertising, social media and brand.

In her previous role, Raveena oversaw the Canadian digital marketing program for Colliers, working closely with the local brokerage teams across Canada to develop and implement digital marketing campaigns for our landlord clients. She successfully launched Colliers first digital property marketing program, commercial strata site, podcast series, and led the launch of the new collierscanada.com.

Raveena has consistently delivered excellent, measurable results, with her efforts culminating in Canada’s digital property marketing program being named a finalist for the Innovation Award at the 2018 Colliers Americas Conference in Phoenix. 

Prior to joining Colliers, Raveena spearheaded digital marketing initiatives for new residential developments at Polygon Homes. 

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